News

Denholtz Associates Inks Lease with Taylor Media Corporation at its Downtown St. Petersburg, Fla. Office Building

St. Petersburg, Fla. (May 23, 2017) – Denholtz Associates announces that Taylor Media Corporation has signed a lease for 22,682 square feet of office and rooftop space at 490 First Avenue in downtown St. Petersburg.

Taylor Media Corporation is the number one fastest-growing private media company in the country and the owner of The Penny Hoarder, one of the largest personal finance websites in the world, with more than 12 million readers a month. Taylor Media Corporation will occupy 21,514-square-feet of office space at 490 First Avenue in addition to 1,168-square-feet of rooftop space to be used as a communal gathering area for employees.

490 First Avenue is a 240,000-square-foot, eight story office building within walking distance of dozens of premier and independently owned shops and restaurants, world-class museums, the Mahaffey Theater, a Publix grocery store, the St. Petersburg Yacht Club and thousands of residential units. The centrally located building will provide Taylor Media Corporation with an ideal live-work-play destination geared towards hiring and retaining millennial employees and top area talent.

490 First Avenue is in the midst of an ongoing renovation and modernization project that will further position the building as the prime office destination in the St. Petersburg market. Improvements to the property include updating its existing lobby, café, common spaces and enhancing fixtures and mechanicals throughout the building.  In addition to Taylor Media Corporation, anchor tenant Times Publishing Company recently signed a 15-year lease to continue to occupy 110,000 square feet of space at the building.

“Understanding the needs of prospective tenants and positioning our buildings in line with marketplace demands is at the core of our leasing strategy, “said Kristine B. Hurlbut, Senior Vice President of Leasing at Denholtz Associates. “As a rapidly growing company, Taylor Media Corporation was seeking a modern and amenity filled space to house their headquarters to help attract quality, millennial employees. 490 First Avenue provides the optimal mix of a superior location, rich amenities and flexible working space that today’s tenants are constantly seeking making it a perfect fit for Taylor Media Corporation.”

Mercedes Angell of Cushman & Wakefield of Florida represented Denholtz Associates and Sarah Parker of Profound Properties LLC represented Taylor Media Corporation in the transaction.

Questions regarding available leasing opportunities at 490 First Avenue South should be directed to Mercedes Angell and Wendy Griffin of Cushman & Wakefield at 813-223-6300.